May 20, 2005

Dear Colleagues:

This letter is a reminder to continue the conversion to the new Johns Hopkins Medicine brandmark and identity.

Whenever a Johns Hopkins Medicine brandmark is required, such as on stationery, websites, advertising, printed materials and so on, the new triangle and the typographic signature should be used.

We are pleased to say that since it was introduced in November, many of you already have begun to implement it. And for those who have not, you can download the brandmark and review the graphic standards manual from this website: www.hopkinsmedicine.org/graphicstandards

To help with the process of printing new stationery, several offices and vendors are standing by to assist:
Professional Press
Carole Welsh
410.521.2679 x104 phone
410.521.5400 fax
cwelsh@pro-press.com

JHU Design and Publications
Mary Bledsoe
443.287.9940 phone
443.287.9920 fax
maryb@jhu.edu

SOM Graphic Arts
John Harbold
410.955.8576

If you have any questions about the new identity, please contact the Office of Corporate Communications, 410-955-5422.

Thanks for your cooperation.