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January 15, 2005
Dear Colleagues:
We are all aware of the power of branding: Pepsi, Nike, IBM and FedEx—names
that are synonymous with profitable and dynamic companies. What makes
these companies so strong is the strength of their brand, and the
visual manifestation of it—their visual identity, or brandmark,
what we used to call a logo.
Johns Hopkins Medicine has used two brandmarks for some time now—a
square and a triangle, and this is confusing. So we are pleased to
inform you that we have now unified our brand under ONE brandmark,
seen here, which is ready for use today.
You can download brandmarks and a graphic standards guide and learn
more about the new identity at www.hopkinsmedicine.org/graphicstandards.
Several offices and vendors are standing by to help with stationery
needs. You should contact them when you are ready to order new stationery,
which you can do right away or use up existing stock until July 1.
The conversion to the new brandmark should be complete by July 1.
Those available to help you include:
Professional Press
Carol Welsh
410.521.2679 x104 phone
410.521.5400 fax
cwelsh@printgr8.com
JHU Design and Publications
Mary Bledsoe
443.287.9940 phone
443.287.9920 fax
maryb@jhu.edu
Graphic Arts
John Harbold
410.955.8576
Please remember that a strong Hopkins brand relies on repeated and
consistent use of the brandmark. We therefore ask departments and
divisions not to create their own logo or other identifying mark,
but to embrace the one we have decided will unify all our entities,
departments, staff and faculty.
If you have any questions about the new identity, please contact the
Office of Corporate Communications, 410.955.4452
Thanks for your cooperation.
| Edward D. Miller, M.D. |
Ronald R. Peterson |
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